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Pat Welsh

Founder, Pat Welsh, originally from Baltimore, earned Economics and Speech Communications degrees from the University of North Carolina, Chapel Hill where he was also an All American on the 1986 NCAA National Champion Men's Lacrosse Team. From 1990-1997 Pat built, trained, managed, and motivated a direct sales team contributing to 500 million in sales of environmentally conscious products.

Pat has spent the last 10 years creating and developing this ShopToEarn platform that couples networking and e-commerce. By forming partnerships with the biggest names in retail while seeking out positive partnerships with the finest green companies, our mission of helping people become healthier and wealthier is being realized by many.

"Our ability to interface and partner with companies that produce products that are good for us and good for the planet will define our uniqueness as our mission of creating a wave of health and wealth and making a difference is ultimately our contribution that future generations will be proud of."

Random Factoid: Loves gardening and the beach.

Favorite Earth product: Aquasana water filtration system

Dan Swiniarski

President, Dan Swiniarski is from Massachusetts and his journey through life has taken him from College in Massachusetts, a tour in the United States Marine Corps, Real Estate Development/Sales, Professional Golf, and several Business Ventures such as a Golf Cart Business and Golf Course Management Business.

Before joining ShopToEarth, Dan spent five years serving as Vice President of Sales of a Top-10 Bedding Manufacturer in North Carolina. With a strong background in Operations and Management, Dan oversees the Day to Day ShopToEarth Business.

Random Factoid: Likes to play cards and loves to read.

Favorite Earth product: NFI Advanced Resveratrol

Shannon Beck

When Vice-President of Business Development, Shannon Beck is not with her loving supportive husband and beautiful 2 boys, you will find her deep in the trenches of day-to-day operations for ShopToEarth. Shannon brings over 17 years of experiences in Management-Operations, purchasing, product sourcing, product development, logistics, Vendor relations- negotiations. Marketing being her strong suit, she started a company in 2001 - Fetchbranding, a corporate branding firm in Aventura, Florida.

Shannon was born in Germany, grew up in Oklahoma, and attended Cameron University majoring in business. She has big plans in store for ShoptoEarth. Shannon's drive and determination leave her restless, wanting more, and demanding perfection.

"It's a great feeling to be part of a company that is addressing the central issue of our age - the environment - by encouraging consumers to make the little changes that can help the earth and humanity, in a big way!"

Random Factoid: Shannon has dual Germany and U.S. citizenships, and her Husband has owned the same turtle for 34 years (Tillie).

Shannon's Favorite Earth product: Zgirlz Coconut Lime Body Cocktail

Erin Welsh

Vice-President of Operations, Erin Welsh grew up in Baltimore, MD and earned an Accounting Degree from the University of Richmond, where she played on the Spiders Division I lacrosse team. From 1996-2004 she worked side by side with her brother Pat Welsh in the training and direct sales industries. Prior to taking on the her position with ShopToEarn, Erin was a residential real estate agent in the Baltimore metropolitan area.

Erin has been with ShopToEarth since February 2008. She oversees a variety of departments including: Legal, IT, Retail Shopping & Affiliate Marketing, Customer Support, Commissions, Refunds, Disputes, and Compliance, and is responsible for relaying proper info in terms of text on the website.

Random Factoid: Played the harp for 4 years in grade school and has hunted for ghosts in Scotland.

Favorite Earth product: Aquasana countertop filter, shower filter, & glass water bottles

Joe Locke

Director of Training, Joe Locke grew up in Salisbury, MA and attended Northern Essex College with plans to follow in his father's footsteps to Boston College. That plan changed as he and a good friend decided to move to Southern California in hopes of discovery and new opportunities.

While the West Coast opened many doors for Joe, the most significant door was opened in the direct sales industry. Investing over 10 years of dedicated work and solidifying himself as a top sales person, Joe's real talent gained notoriety as a National Sales Trainer. During that time, Joe trained hundreds of thousands of individuals in the direct selling industry and private corporations, generating scores of success to many who continually credit Joe for their success.

Not only does Joe possess the unique ability to simplify the art of selling, but he educates in such a way that makes individuals realize their true potential. "When I teach people how to sell, my main goal is in showing the 'non-salesperson' that they not only truly are sales people, but they were born to do it!"

Random Factoid: Public speaking was my number one fear. Loves to shop more than his wife.

Favorite Earth product: Alba Botanica Moisturizing Coconut Lime Cream Shave

Hilary Martin

Director of Marketing, Hilary Martin is originally from St. Louis, MO. Hilary earned Marketing and Organizational Communication degrees from Murray State University, in Murray, KY. Before joining ShopToEarth, she was the National Marketing Director for Growkids, LLC., who provides earth friendly fundraising to schools and non profits across the US.

At ShopToEarth, Hilary works with senior management to develop and implement marketing strategies to ultimately expand awareness and recognition of the company. Hilary brings deep understanding and expertise in brand management, direct sales, eCommerce functionality and design, logistics and event planning.

Hilary is an active member of the US Green Building Council, Sierra Club, Green America, and Women in Technology (WIT).

Random Factoid: My second toe is longer than my first, which according to Wikipedia, denotes royalty.

Favorite Earth product: Key Naturals skin care line

Heather McDade

Director of Customer Support, Heather McDade grew up in Baltimore, MD and previously worked with Pat and Erin Welsh behind the scenes in the network marketing industry. Prior to taking on STE’s Customer Support Department, Heather developed a strong clientele base as an interior designer and in her catering business.

Random Factoid: I love gardening and getting my hands in the dirt, and could live off of avocados.

Favorite Earth product: Delicious Berry Greens 8000

Debbie Cook

Director of Vendor & Customer Relations, Debbie Cook was born in New York but grew up all over the East Coast, moving when and wherever her father's Department of Defense job transfers took them. She finally put down her own roots and settled in Florida 20 years ago with her husband, two sons, and three dogs and has been there ever since. Temperatures below 70 degrees send her looking for a jacket.

From 1994-2005, Debbie and her husband created and ran a local advertising business, where Debbie worked as the graphic designer and also managed the business, with consulting and editing gigs on the side for Corel Corporation and McGraw-Hill publishing, among others. She always has had a left-brain/right-brain thing going on, as she is creative yet also very detail-oriented — a rare combination!

In 2005, Debbie and her husband sold their business, and Debbie took some time off from the working world to be at home with her sons, toil on their neverending house remodel project, and to be Foot Team Mom for her sons' high school varsity football team. Go Cougars!

Debbie joined ShopToEarth in June 2008. Her days are always busy and varied. In the morning, you'll find her running product reports, overseeing customer orders and support, and by the afternoon she'll be designing logos and webpages for new ShopToEarth vendors. Debbie loves the pace and wide scope, and she can't wait to see what each new day brings.

Random Factoid:I live for football season! Where's the remote?

Debbie's Favorite Earth product: Sun & Earth All Purpose Cleaner. It cleans EVERYthing and smells great too.

Brandon Dunn

Director of compliance Brandon Dunn is originally from North Carolina and his professional career contains experience in both the Public and Private sectors. Beginning his career in Law Enforcement, Brandon developed and honed his skills in communications, investigations, public relations, and policies & procedures. From this, he continued into a new business venture, designing, founding and operating an automobile service business. Prior to joining the ShopToEarth team, Brandon spent the last four years working in both Domestic and International sales management capacities for a Top-10 mattress manufacturer based in North Carolina. Using his organizational skills and professional experience, Brandon’s focus is helping ShopToEarth maintain its policies & procedures and business practices that will protect the long-term viability of the company.”

Random FactoidI have been a volunteer firefighter for over 10 years, and consider this one of my favorite ways to relieve stress!

Brandon's Favorite Earth Product: Emugenix Core Nutritional Pak

JaDee Locke

Director of ShopToEarth Foundation, Jadee Locke was raised in Southern California by entrepreneur parents, and began working by the age of 15. After high school she attended SDSU Mira Costa for Business Communication. Her early career began as a Flight Attendant where she traveled and explored diverse cultures. JaDee married in 1994 and over the next several years worked as an executive director in a growing environmental company. This experience opened her eyes to the incredible challenges in the environment and the growing needs for her family to live a greener lifestyle.

From 2001 to 2007- JaDee co-owned MHL, mortgage company. She enjoys freelance writing, volunteering and spending time with her two children and husband.

It has always been important to give back to the community. JaDee has been active with many charities over the years, including American Cancer Society, World Hope, Make a Wish, Invisible Children, and Children’s Services.

She’s also served as VP of PVCS’ Partners in Education Board. Through volunteering and raising hundreds of thousands of dollars for local charities and schools she feels compelled to help the growing need for humanitarian outreach. JaDee shares what an honor it is to be part of developing the STEFoundation into a multi-million dollar charity. Once people fully understand the power of “Live Green, Save Green, Earn Green”, imagine the impact we will make together by Giving Green!

Random Factoid: Closet Musician- secretly plays Santana on her Aspire drums.

Jadee's Favorite Earth products: Key Naturals Skincare and Organic Fiji Pineapple Coconut Sugar Body Scrub

Jessica Swiniarski

Director of Affiliate Relations, Jessica Swiniarski is a graduate of The University of North Carolina at Greensboro with a BA in Communications and a minor in Radio. Upon graduation, she joined the ShopToEarth team. Jessica does an amazing job as the liaison between ShopToEarth Operations and our Affiliate Partners. Jessica lives in New York City, where she continually networks with global leaders in affiliate marketing.

Randon Factoid: I’m a gamer and my current favorite game is Assassin’s Creed II !

Jessica's Favorite Earth Product: Alba Hawaiian Honeydew Nourishing Hair Shampoo & Conditioner

Return Home ShopToEarth Professional Team

Lisa Buyer, The Buyer Group

The Buyer Group is the official public relations and branding agency for ShopToEarn and ShopToEarth and charged with communicating the official ShopToEarth news to the public. The ShopToEarth PR/SEO team is headed by Lisa Buyer, founder of three corporate communications agencies and current CEO of The Buyer Group. Lisa is ambitious about influencing public opinion and communicating corporate news via traditional, digital, and social media.

The Buyer Group clients are published in print and online versions of USA Today, The New York Times, The Wall Street Journal, and Business Week. Lisa is an expert in online communication and often speaks at Search Engine Strategies and PubCon conferences. She is also a member of the Search Engine Marketing Professional Organization (SEMPO), South Florida Interactive Marketing Association (SFIMA), and Agency Management Roundtable. In addition to her social media involvement and interactive expertise, The Buyer Group publishes a PR/SEO news blog. Lisa brings 'search' to the boardroom as a critical part of a company's public relations and branding strategies.


For all ShopToEarn/ShopToEarth Media inquires, please contact: ShopToEarn@TheBuyerGroup.com.

For more information, visit The Buyer Group at www.thebuyergroup.com.

Learn more about ShopToEarn at the Official ShopToEarn Blog: http://officialshoptoearn.blogspot.com/

Random Factoid: Lisa's favorite yoga pose is Warrior 2.

Favorite Earth product: Key Naturals Skincare

Gerry Nehra, Direct Selling Counsel

Direct Selling Counsel, Gerald P. Nehra of Muskegon, Michigan, is an MLM Specialist Attorney at Law. His 36 years of legal experience include 8 years on the IBM Legal Staff, and 9 years as the Director of the Amway Corporation Legal Division. His private law practice was established in 1992 and exclusively serves the legal needs of direct selling companies. Mr. Nehra is on retainer to ShopToEarth to protect its legal interests in his area of specialty.

Mike Harman, Chief Financial Officer

Chief Financial Officer, Michael Harman, CPA is a partner with the firm of L.L. Bradford and Company, a Certified Public Accounting and Consulting firm based in Las Vegas, Nevada. His primary focus is business consulting including performing outsourced Chief Financial Officer services and special projects such as assistance with mergers and acquisitions, preparation of SEC filings for public companies.

Michael has been with L.L. Bradford and Company since 1997. In his consulting role with the firm, Michael holds the title of Chief Financial Officer with various companies throughout Nevada and Florida.

Born and raised in Long Island, New York, Michael has resided in Las Vegas, Nevada since 1988 where previous to his employment with L.L. Bradford and Company, Michael held various positions in accounting and business consulting as well as retail management.

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